Spicer Greene Jewelers
Spicer Greene Jewelers is a fourth-generation jeweler where craftsmanship meets a future-focused, innovative approach to buying and selling fine jewelry, diamonds, and luxury watches. However, their website relied on a jewelry-specific CMS that limited their ability to deliver a modern ecommerce experience.
Spicer Greene needed a digital platform that matched the caliber of their brand and supported a more seamless, scalable customer journey. By transitioning to Shopify and implementing thoughtful customizations, we helped elevate their online presence, delivering a refined ecommerce experience that supports continued growth and strengthens their position as a leader in the jewelry industry.
Spicer Greene Jewelers is more than just a jewelry store.
They make memories tangible for their customers. Through their innovative approach to jewelry buying and selling, they help clients mark life's milestones while building lasting relationships that span generations.
Our goal was to bring Spicer Greene’s in-store experience online in a way that felt just as refined, trusted, and easy to navigate. With nearly a century of history in Western North Carolina, their business is built on relationships, transparency, and a unique “Jewelry Ecosystem” that allows clients to buy, sell, trade, and upgrade within one connected environment.
We designed a custom Shopify experience that supports this model from the ground up. Integrated with their ERP system, the site manages inventory across multiple locations while giving customers real-time access to products and information. Clear navigation guides users through engagement rings, estate pieces, loose diamonds, watches, and custom services, all within a modern interface that reflects the elegance and heritage of the brand.
Beyond the storefront, we developed digital tools that streamline and automate the buying and selling process. These tools expand access to Spicer Greene’s inventory on a global scale, giving customers the ability to engage with their offerings instantly while strengthening the brand’s competitive edge in the jewelry industry.
Custom WordPress & Shopify Development
We enhanced the Spicer Greene Jewelers Shopify site with additional product data and marketing content from external tools to provide a streamlined user experience to their customers without limiting the possibilities to what is natively supported in Shopify or existing apps. The tools we developed and integrated into Shopify include:
- Set up automations to map product data for the advanced filters on the shopping pages
- Enhance diamond and watch product pages with pricing information from the global markets
- Develop Diamond Bar and Watch Bar-branded shopping pages that can be embedded on Shopify and on any website CMS.
- Create valuation tools for luxury goods that customers and sales associates use to buy and sell with confidence in prices quoted.
Robust suite of website tools
We developed reporting tools that streamline business decisions throughout the buying and sales process and are available to the Spicer Greene team within a centralized dashboard. The tools are integrated with their ERP and partner APIs to analyze purchase trends and inventory options. Manual product buying processes have been replaced with digital workflows to streamline and automate communication throughout the business.
We work in close partnership with the Spicer Greene team and are continually improving and adapting the tools we’ve developed to meet new business needs and ventures. Careful consideration is taken to ensure that tools can be extended for use in other platforms and product models, and we are leveraging AI technologies for development collaboration with the client, and to rapidly deploy new features.