Every business should have an online presence in this day and age, but simply having a website isn't enough. If you want to make a good first impression with your site, here are some tips to help you out.
You don't have a lot of time to make a first impression with the short attention span of the average internet user. According to User Guiding, users form their first impression based on the area of your website that catches their eye within the first 2.6 seconds of being on the site. Don't make people scroll and click through pages to find the most important information on your website -- put it front and center to make a good first impression.
Design for Speed
Loading times and time spent scrolling are major concerns when it comes to website design. You want your website to look pretty, but users tend to give up if a website doesn't load fast enough. Make sure your website is designed for speed and keep in mind that some users may not have the latest hardware to keep up with demanding websites.
Highlight Important Keywords
You want people to see the important parts of your website as quickly as possible, and that means using website design to highlight important areas of your website. You can highlight an area of your website using shapes, colors, and buttons. You can even encourage users to click on a link in a highlighted area, that way they can dive deeper and explore other parts of your website.
Make Sure it Loads
Different web browsers and devices render websites differently, so designing for various devices and browsers is a key part of website design. When you're creating your website, test it on as many devices as possible to make sure it loads. If your device doesn't load right on a phone or tablet, you're going to lose out on a lot of traffic and a lot of potential sales.
Everybody talks about how crucial it is to have a website, but website design can be complicated. Designing your website to load fast and make a good first impression is always a good start. If you need a little help making strong first impressions with your website, contact the web design and marketing experts at Integritive today.