Does Your Business Really Need a Mobile App?


With the proliferation of smartphones, many businesses have developed mobile apps to connect with their customers at all times. According to Hubspot, it's estimated that 42% of small firms want to create a mobile app in the future, and 32% currently have one. Nearly every business nowadays, both small and large, seem to have a mobile app. Many business owners feel the need to join in the rush. That said, before jumping on the trend a business must examine whether a mobile app will truly be a beneficial marketing tool. Below are questions that businesses should ask themselves before developing an app.

Is Your Website Optimized for Mobile Phones?

It's a good idea to evaluate how well your company's website functions on mobile devices before considering creating a mobile app. Responsive web design can significantly enhance the user experience on mobile devices.  Despite this, many small businesses don't use website designs that are responsive to mobile devices. If you're one of them, you might want to upgrade your website before focusing on creating a mobile application.

What Would Daily Interactions Look Like?

Before developing an app, you must consider how regular engagements appear to customers to determine whether your business will profit from a mobile app. A mobile app might not be very useful and might be more of a hassle than it's worth if your sector currently has few app interactions due to customer apathy towards mobile applications.

Will Your App Solve a Problem or Offer Convenience?

Some mobile applications do not solve any actual problems and seem fancy. Your app will probably struggle to acquire momentum with customers if it doesn't provide any new functions or convenience.  Consider your clients' problems and how an app might help. Recall how magical it felt the first time you avoided waiting at the bank by using a smartphone app to scan a check. When creating a range of features for your app, strive for such a "wow" factor.

What Is the End-User Context?

Always keep the platform's end-users in mind and the environment in which they will engage. For instance, a mobile app would be required if the company's customers are a mobile workforce. Mobile applications would be useful but not necessary if users mostly use their PCs and need larger screens for detailed information and features.

While creating a mobile app might be trendy, a business must consider whether it will truly benefit the overall prospect of the business. Creating a mobile requires significant financial overlay, so it's important that apps are created only in instances where it improves customer-client interaction. Do you need marketing for your business through the creation of a mobile app? Contact us!

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