How to Create a Marketing Plan


Digital marketing strategy is more than knowing what to publish or where to be seen.

It’s about knowing who the competitors are, where your audience is found, and what tactics will best help you achieve your goals. Based in Asheville, NC, we understand how important SEO strategy is for success in the local markets throughout western North Carolina, Charlotte and beyond. We will leverage your position and find the best digital marketing solutions for you.

Below are some of the many things we take into account when putting together a strategic marketing plan to fit your business and needs:

  • Competitive Analysis
  • Search Engine Optimization Audit (SEO)
  • Social Media Audit
  • Search Engine Marketing Plan (SEM)
  • Target Audience & Behavior Research
  • Defined Marketing & Business Goals
  • Defined Measurements for Success

Simply put, we know how important and valuable your time is and we know that your marketing needs may fall into very different time frames. For this reason, we offer SEO and digital marketing service levels to best fit your time and budget. Whether you need a one-time project that gives you services tailored to your goals, or if you want the ongoing support to keep those plans in place, we offer services to fit those needs and save you time.

Our digital marketing plans are designed to get you results.

It all adds up to more visitors to your website who convert into customers. While implementing your SEO and social marketing strategies, we measure your results and make changes to your website to improve performance. With Integritive, you have an Internet Marketing team to keep your business growing.

The Integritive approach to implementation involves a team that includes your active participation. Together we construct a strategy before proceeding. You remain in the loop as our team of web designers, online marketing experts and strategic social specialists work to build your online campaign.

1. Discover

Our marketing plan process begins with listening. Your Integritive team will meet with you to collect ideas and share insights about your existing marketing plans and business goals. Our main goal at this stage is to listen, and then to ask questions and take a deep dive into your company, product, market and goals.

2. Audit

Next, we review your analytics information to understand how you current marketing efforts are translating to visits and conversions on your website. Your marketing strategy will be based on in-depth research into your target audience, demographics and the behavior of your users. Having a comprehensive online marketing strategy will put your website on the path to high rankings. We research your competitors to identify actions you need to take to be more competitive in your industry. We'll also look at trends and the best way to reach your audience based on their demographics and target marketing channels that will produce a higher number of qualified leads.

3. Marketing Strategy

Once your marketing audit is complete, we’ll deliver a strategic report with our research as well as best practices and suggestions on how to keep your site on track for long-term success. We'll meet with you to discuss our findings and recommendations for digital marketing. Our comprehensive strategy will allow you to choose a starting point that best fits your goals and budget. Services can be bundled or in phases so that you can control how you spend you marketing dollars. With the strategy you'll know what you can implement on your own or what you might want to have help with to help you approach your marketing in an efficient manner to give you more time to run your business.

4. Implementation

Based on the strategy session, we identify the service that will best help you meet your goals and a plan that grows with you. Once your strategy is solidified and your campaign is underway, we stick with you to ensure your team is well trained to manage ongoing updates.

  • Monthly SEO Plans
  • Google AdWords/Pay Per Click (PPC)
  • Content/Editorial Calendar Strategy & Creation
  • Email Marketing

Is it time for a new marketing plan? Let us take care of the details to get you the best results. Contact us today!

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