SEO + PPC
Experts in SEO and PPC / Google AdWords campaigns that help you cultivate real connections.
Your business is unique, and your SEO and PPC plans should reflect that. No one knows your business better than you, and our goal is to simply find the best way to help you grow it on the web through one of the many marketing resources we offer.
Search Engine Optimization (SEO) puts the focus squarely on the needs of your target market. SEO is the process of providing the best and most accurate information to search engines so that your potential customers find you first when they search online.
SEO implementation incorporates targeted keywords in your website content to create an online reputation for your site that search engines rely on for rankings. We’ll help you make sure your website includes descriptive keywords that match up with what your customers are searching for. We’ll also make sure the site navigation, photo descriptions, and title keywords are all working collectively to boost your website’s ranking.
Whether you already have a website or are building a new website, the purpose of taking time to focus on SEO is to make sure that your website is being found in search results by your customers. Since Google changes their algorithms on a regular basis to provide the best search results, it’s important to adjust your SEO tactics often to keep and improve your rankings.
OUR SEO + PPC PROCESS
We create a customized SEO + PPC strategy to get your site ranking ahead of your competitors. Our tailored strategies produce the kind of results that matter to your bottom line — the kind you can easily identify and measure. We listen to what you need and only propose work that fits your business so that we can offer the best and most affordable search engine optimization and digital marketing plan.
Basic SEO Foundation
With every website build, we cover all the basics and set up a good foundation for your SEO. We make sure your Google Analytics is set up and that the words you list as important (and which are found in your content) are also the ones being used to signify a page’s importance to Google. We listen to understand your business and your market, and then make your content SEO-friendly to be sure you’re getting results.
- General Keyword Research
- Competitive Analysis
- Targeted On-Page SEO
- Google Analytics Setup
- Additional services available with Enhanced SEO or Online Marketing Strategy
- SEO Site Audit
- SEO Site Assessment with Keyword Research
- Campaign Specific Keyword Research
- SEO Implementation Management
- Data Analysis & Ongoing Recommendations
For clients who need a comprehensive plan to drive long-term results, we recommend our Online Marketing Strategy Services. We’ll go beyond the basics and take a deep look at your market, your ideas, and your goals. Then, we’ll create a customized digital marketing strategy for you based on what your visitors want and what will move you ahead of the competition.
For clients who need quicker results in reaching customers through paid search, we recommend a Pay Per Click ad campaign. We work with you to set a budget for your ad spend, determine the keywords to target and create landing pages that convert clicks to customers. Paid Digital Advertising services can include the following:
- Google AdWords Assessment
- AdWords Campaign Strategy
- Google Ad Keyword Research
- Google Adword Account Setup
- Retargeting Campaigns
- AdWords Assessment Reports
- Google Product Listing
- AdWords Campaign Management
- Facebook Ads / Promoted Posts
- Instagram Sponsored Posts
- Mobile Advertising
- Video Advertising
Great relationships are all about being heard and understood. With your customers, it’s no different. We’ll help you reach your audience where they are through clear, engaging digital marketing.