Spicer Greene Jewelers

Refreshed e-commerce experience in a modern interface that reflects their legacy and craftsmanship.

spicergreene.com

The custom Shopify website emphasizes Spicer Greene’s nearly century-long history in Western North Carolina and their unique “Jewelry Ecosystem”  where clients can buy, sell, trade, and upgrade diamonds and watches within one trusted environment. The website is integrated with the store's ERP system to manage inventory across multiple physical locations and the website.  Clear navigation guides visitors through engagement rings, estate pieces, loose diamonds, watch offerings, and custom services. The design communicates elegance, heritage, and a modern, client-first experience that matches their in-store reputation.