Every year, the landscape of digital marketing begins to change and shift. For any business in 2022, advertising and marketing are some of the most important aspects of getting off the ground. A successful sale is rooted in a quality product, but also in the way it is presented. In the age of smartphones, almost all advertising is digital, so pouring your attention into website design is crucial. In this article, we will check out some of the most popular elements you can utilize to keep your website trendy this year.
While several sites use a photo carousel as their main focus on the home page, this trend has quickly gone out of date. Now, colorful pops of digital art can accent your logo and give your homepage a spark of artistic flair. Abstract forms are being used to fill in a page, offering an aesthetic that is easy on the eyes and not cramped and overbearing.
If your business is more concrete, there are still options to utilize photos of your projects. Abstract photo collages are very trendy right now, so don't just throw all of those carousel photos to the side! Incorporating your brand's colors into a classy collage is an easy way to make your site stand out from others.
Dynamic and Interactive Content
UX is the core of designing a website, and an outdated website can cause a plethora of problems for a site-scroller in 2022. After all, 62% of marketing companies agree that a website should be updated every 2-3 years. Dense overcrowding, clashing contrasts, and a confusing interface will cause a customer to click out immediately. To prevent overload, you should simplify your accordion, condense tabs, and avoid using too much text on your home page.
Whether your website development go-to is Squarespace, Wix, or WordPress, they all have different ways for you to make your website more dynamic and fun. Integrate some simple animations to your elements, add a soft gradient to a frame, or even include an interactive font on your page. While you add interactive elements, be careful not to go overboard. If a site makes you feel motion sick or confused, just leave it static instead.
Linework has been trendy for the past few years, and it is still on the rise in 2022. Thin flower designs, simple line logos, and even architectural sketches bring a sense of simplicity and groundedness to a site. Many people in website design feel like they need to be artistically loud to get a point across in their design, but delicate linework can have just the same effect on a visitor, so try to keep it simple.
While gradients have come back into style, 2022 brings a new element to their colorful magic. Gradients with grain give not only a retro vibe, but also an artistic vintage feel to whatever they are placed over. If you are in the building or dining industry, this texture can add some flair to your website design.
Aside from SEO and internet marketing strategies, your website design is truly the most important thing to your business's online presence. Pour resources into making your website the most accessible it can be, while ensuring it is tailored to your audience. If you need help getting started on your website development journey, give us a call today!