Website development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case. While there has been a shift to social media, having a strong website is vital for customers to find more information on your products and services. So with all the digital and social advancements, why is web development still important?
Attracting Search Traffic
A strongly developed website will be optimized to attract search traffic on online search engines. According to Integrative, more than 34% of desktop searches and 62.5% of mobile searches are zero-click searches. Zero-click searches mean people are making searches but not clicking on any of the websites. You will want to make your website stand out to consumers. Consumers look for information by using searches in Google and other search engines. Implementing the right keywords and topics on your website will significantly help visitors find your site. More visitors to your site will result in more sales.
Don't replace your website with social media, rather use your social media presence as a means to engage your audience and ultimately bring visitors to your website. Your website is a great place to have relevant content like blogs, reviews, and frequently asked questions. This content adds value to your website, and also helps it rank higher on search engines. That is why it is a good idea to invest in strong website development.
Gives an Impression On Your Business
Consumers judge a business by its website very quickly. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. You do not want your website to be outdated or missing key items. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into your products or services for them.
Although social media has become the main focus of many marketing campaigns, do not set website development aside. A strong website is also important to attract and maintain customers. For more information on how to create a great website, contact us today!