Good SEO matters in digital marketing, blogging, or other content creation, and you can't have good SEO without understanding how to use keywords. 71% of marketers say using strategic keywords was their number one strategy for SEO in 2021. If you're in the online marketing or creation space, here are a few tips on how to use keywords to your advantage.
You don't have to guess which keywords are most relevant. Take advantage of both free and paid tools to see what Americans or people in other specific locations are searching for today, this week, this past month, or the past year. With tools like SEMrush, Google Trends, Google Keyword Planner, and others, you can access search volume, location, keyword phrases, and related questions.
Pay attention to your competitors, especially the most successful ones. Know how their content ranks and what common words, keywords, and keyword phrases are in use. SpyFu and SimilarWeb provide insight into the keywords your competitors are using and the amount of traffic they get from them. Manually going through competitor websites on Google is another way to see what words are used in headings, meta descriptions, titles, alt tags, and so on.
So what are long tail keywords? These keywords usually have at least three or more words. While you won't get as much search volume with these types of words, you can walk away with a better conversion rate from your content. Using the right long-tail keywords can help you further streamline the type of traffic you receive on your site. For example, instead of just using the keyword “travel”, you can also target “ the best travel tips for single moms”.
You want to ensure any keywords you use will actually have relevant results. Use sites like Google Analytics, Google Search, and other webmaster tools to see how many clicks, conversions, impressions, and overall track traffic each keyword produces. If keywords aren't producing results, you should always make the needed adjustments and switch them out.
The right SEO techniques play a major part in whether or not people see the hard work you put into your content. That's why you need the right professionals who understand how to optimize your online presence. Luckily, we're a team with the tactics to take your content to new heights. Contact us today for a consultation.