One size doesn't fit all in the world of marketing. Instead of going on generic marketing tips that apply to everyone, it's crucial for every business to always know its target location. Then, they should focus marketing efforts on that specific location, but how do you do that? These tips and tricks will teach you everything you need to know.
Know Your Target Audience
It's essential to consider a customer when creating a marketing strategy. Making a few buyer personas is a beautiful way to do this. Consider whether your customer is male or female, upper or middle class, and what they're likely to purchase. Ask yourself questions that your customer may ask. Take this time to pretend that you are the customer. This will help you empathize with them and learn more about your target audience.
Understand Their Location
Research and strategy go hand in hand during this step. Business owners with a website need to look at their analytics data to determine where their customers are. Are they looking at blogs but live half the world away? If so, you must develop a new marketing plan that is location specific for where your business is. Businesses starting up should work with a professional agency such as ours to get off to a strong start.
Search engine optimization encompasses several things, including what is known as local optimization. This involves using keywords and other tactics to attract local clients. For example, imagine that you own a plumbing business. Keywords won't just include “plumbing business.” That's not localized. Instead, they would consist of “plumbing business in Columbus, Ohio.”
More people are using their phones to search than ever before, including location searches. According to Ahrefs, 30% of all mobile searches have something to do with location. For example, someone may search for “beauty salons in Miami, Florida.” Ensuring that your website is optimized for mobile search guarantees that you can tap into this consumer base
Local influencers are a great way to localize your marketing campaign. Use research and strategy to find influencers that live in or vacation in the same area as your business to increase local traffic. Working with influencers with a huge following is nice, but don't discount micro-influencers or pair up with other local businesses to promote yourself.
Making your marketing campaign local is all about research and strategy. Contact us today for more information about how we can help you with your marketing campaign.