Blogging is one of the most effective marketing strategies. HubSpot has found that when your company engages in blogging, you receive 97% more backlinks to your site. Backlinks improve SERPs, meaning you’ll draw in more page views and expand your audience. Not sure how to select topics for blogging? Let’s dig in.
Think About Your Audience’s POV
Perhaps the most crucial step you can take is to look at things from your audience’s point of view (POV). What do they want to see on your website? What are they searching for? How can you add value to them? Answer these questions accurately and you’re off to a great start.
How Can You Address Pain Points?
When studying your audience’s POV, one of the most vital considerations is your audience’s pain points. A pain point is a problem or challenge that a potential customer is facing. The customer will want to solve this pain point. If that means buying your products, then they may make a purchase. Address their pain points in your blog and explain how your product can help solve their issue.
What's Trending in the World Right Now?
One great way to engage audiences via digital marketing is to discuss timely real-world events. For example, artificial intelligence has been a hot topic as of late. If you can add new insights and angles concerning AI and your industry or business, you should do so. Simply by keeping an eye on popular news sites, you can uncover potential topic ideas.
Stick to Niche Topics
If you manage digital marketing for a dental office, you should focus on dental-related topics rather than, say, general healthcare. You might occasionally publish a general healthcare article if you have something important to say, but it’s typically best to stick to topics that are closely related to your business. This allows you to develop a niche and establish yourself as a leader in the industry.
Do you need assistance with digital marketing and building your audience? Integritive is here to help. We have helped companies big and small in a wide range of industries and know how to leverage various digital strategies to secure your marketing success. Contact us today to get started working with us.