What Are the Benefits of Email Marketing Automation?


organic traffic

Are you intrigued by the idea of setting up automated emails for your business? Are you interested in learning more about email marketing and how it may be used with things like your organic traffic and established customer list? Here are some of the benefits of email marketing automation.

Save Time With Scheduled Content

You likely have a million things demanding your attention at any given moment when running your business. Creating customized emails to send out takes time - time you may feel like you don't have enough of lately. Email marketing automation tools allow you to effortlessly schedule emails to go out whenever needed, freeing you up to focus on other tasks. Say you want to send a series of onboarding emails to new contacts over their first week signed up or remind longtime customers when it's time to reorder products. You can set these up ahead of time and rest assured knowing they'll be delivered without any additional work on your end.

Remind Customers of Your Existence With Ongoing Messages

Speaking of remaining front and center in customers' minds, marketing automation makes this simple through timed email series. You can create messages focused on educating contacts, providing helpful tips related to your offerings, sharing company updates, and more. The goal is to make yourself useful and a trusted resource - not spam people's inboxes. Well-crafted, relevant content sends the message you genuinely want to connect. Before you know it, you become the expert contact they keep returning to again and again when needs in your niche arise.

Boost Sales Through Personalized Offers

You can actually customize automated emails, so each subscriber receives special offers and recommendations tailored to their unique interests. Marketing automation platforms make this personalization easy through tags and other smart tools. Personalized content helps boost sales because it demonstrates that you value each customer and want to improve their experience. These targeted emails also help you generate more organic traffic back to your site. When used strategically, everybody wins.

According to Top Design Firms, 42% of people state they will leave a website because of poor functionality. Email marketing automation delivers some stellar advantages, saving you major time while allowing you to connect with customers in an incredibly meaningful, personalized way. Once it's set up properly, you'll benefit from the gift of time and effortlessly make sales in the process. If you're ready to learn more about email marketing automation and organic traffic, call us today to find out how we can help you.

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