The best website development firms can provide you with fascinating designs and upgraded styles that make your content even better. However, knowing when to upgrade requires you to understand a few different factors that could impact your success. Here are four times when you should probably upgrade your website.
When New Algorithms Come Out
Every few years, Google and other search engines change their algorithms and evaluate different things. Companies that don't stay on top of these trends end up falling behind, even if they previously ranked highly. If new algorithms throw your old website to the side, try to upgrade it ASAP to stay on top of these changing trends.
If It's Been a Few Years
According to Forbes, about 62% of all marketing companies believe a website needs a new design every two to three years. That might seem excessive, but the internet moves quickly, and new ideas come out all the time. As a result, you need to stay on top of trends by not only changing with them but, if possible, predicting them. Doing so should ensure that you rank highly in search engines and help bring in more revenue.
After Upgrading Your Business
When you upgrade your business and its overall scope, hire a website development team to boost your current site's value. For example, if you're moving into a new area, you need to add landing pages where people visiting your site can find contact information. Landing pages like these also improve your SEO by showing off everywhere you serve.
To Reach New Audiences
Did you just start new services or decide to rebrand and reach a new audience? Now is the perfect time to upgrade your website! Changing its look and content now can help prepare your new customers for your services and products. Just as importantly, it can help you stay fresh with modern website concepts and ensure you compete and rank highly.
These basic website development guidelines should make it easier for you to choose the best time to upgrade your site. Just as importantly, it can ensure that you don't upgrade too often, which can cause your site to lose some authority. If you're looking to upgrade your website with a professional website development team, don't hesitate to reach out to us at Integritive today!