User Experience is one of the most important things to focus on when dealing with websites. According to HubSpot, approximately 73.1% of web designers believe that one of the top reasons why people leave websites is non-responsive design. If this is happening to you, you need to stop and re-evaluate your UX design. You won't benefit much from a high-traffic website with a high bounce rate. Here are some signs that you need to revisit your website design.
Time Since Last UX Evaluation
How long ago did you do your UX evaluation? If it's been a long time, you might want to start looking into your website design. Websites need regular maintenance. If you haven't been investing a lot into your site's usability, chances are it needs some serious work. The best you should do for your UX design is quarterly audits. This idea is that you should consider your site an ongoing project. As such, constant improvements are required. There is a lot of upgrading, tweaking, and testing needed to keep things running smoothly. That will enable you to reach peak usability.
The Site Loads Slowly
One of the most common UX problems is slow page loading. You can easily get caught up in having lots of cool features on your site or too much visual content. After all, you need to impress your users, right? That might be true, but you shouldn't do that at the expense of load time. From a user perspective, fast and responsible websites are more important than anything else. Luckily, the page load speed is not complicated to fix. You just need to run a speed testing tool and you will see any issues with your website's speed. The best way would be to work with a UX specialist. They will do a full UX evaluation and come up with the best solutions.
Users Aren't Able to Find Things On Your Website
The whole point of having a website is to enable users to find what they want. That way, they can complete their tasks as soon as possible. If you have a website that's difficult to navigate, people will not be able to locate what they are looking for. Hence, your conversion rate will be super low. This can be fixed by doing a UX evaluation as well. It will allow you to find navigation problems, including confusing user journeys. It will also enable you to ensure that important information is easily available.
UX design is one of the most important website elements. It focuses on how your users interact with your business. If there are problems with your UX design, then your business will suffer. Get in touch with us today if you need help fixing your UX or website design in general.